Budweiser and several other classic American beers are losing sales to other brands. But not, as fans of real beer might hope, to craft beers.
They’re losing ground to low-calorie beers.
Most of the beers whose sales declined that much have one thing in common — they are “full-calorie” beers, or about 145 calories a can. Instead, beer drinkers have turned to “light beers,” which have 100 calories a can, and “ultra-lights,” which are closer to 90 calories.
See The Eight Beers Americans No Longer Drink
Now I’m not one of these guys who rails against Budweiser. I think it’s a fine beer for what it is — a light, American-style pilsner. I don’t particularly like that style, but it’s certainly a quality product, and if you offer me a Budweiser or a coke, I’ll take the Bud, thank you very much.
With the success of serious breweries like Sam Adams, and with the amazing craft beer revolution, you’d think maybe Americans are starting to develop a taste for serious beer.
Some are, but apparently not the majority. Americans still have a taste for things with little taste. These already tasteless beers are losing ground to beers that have even less taste.
Okay. That doesn’t bother me, so long these 90-calorie beers don’t get between me and the beers I like.

Comments
Leave a comment Trackback